Customer Relationship Management ( Crm ) - 1758 Words

In an industry that is more and more competitive every day hospitality organizations like any other business have to find ways to build a client base as well as keep their current clientele loyal. A guests experience when traveling, dining out, or planning their special event is of utmost importance when it comes to the success of the individual organizations that they visit or rely on to provide the service needed. Building a positive customer relationship is beneficial to the customer as well as the financial performance of the organization. In order to build and maintain this positive relationship an organizations marketing department employs a marketing strategy referred to as Customer Relationship Management (CRM). The term CRM can be defined and interpreted in many different ways Reinhartz et al (2004) define CRM as a â€Å"process to manage customer relationship initiation, maintenance and termination across all customer contact points to maximize the value of the relatio nship portfolio†. The way an organization implements CRM is their individual strategy and this strategy can include one or many different approaches. An organizations customer service philosophy should be centered on information that is collected through the use of CRM; therefore, CRM is not only a marketing strategy but also an overall customer-centric business strategy. The purpose of this paper is to identify different types of CRM strategies, their benefits, how these strategies fail as well asShow MoreRelatedCustomer Relationship Management (CRM)845 Words   |  3 PagesRM stands for Customer Relationship Management. It is an approach used to learn more about customers needs and manners in order to develop stronger relationships with them. Good customer relationships are at the core of business achievement. There are many technological mechanisms to CRM, but thinking about CRM in mainly technological terms is a mistake. The more useful way to think about CRM is as a calculated process that will help you better understand your customers’ needs and how you can meetRead MoreCustomer Relationship Management ( Crm ) Essay831 Words   |  4 Pages CRM: Customer Satisfaction, Customer Loyalty, and Firm Profitability Customer Relationship Management (CRM) is a tool that helps track, manage and supply information about customer’s interactions with an organization to help contribute to customer satisfaction that leads to customer loyalty. Additionally, CRM programs provide tools and applications designed to target their efforts on the most profitable customers, target new potential customers, and generate sales and maintain relationshipsRead MoreCustomer Relationship Management ( Crm )1510 Words   |  7 Pages1) Introduction: Customer Relationship Management (CRM) is a key business strategy that optimizes customer experience and increases service or product value. CRM represents a function that relates customer satisfaction, customer behaviour, customer value and profit of an organization. The main goal of integrating CRM software is to improve the sales functionality, such as providing real time customer data history to the sales departments. Other benefits of CRM software include impro ved targeted marketingRead MoreCustomer Relationship Management ( Crm )857 Words   |  4 PagesCustomer Relationship Management (CRM) The most important aspect of any company that is involved in medium to big projects, is the company’s relationship with its clients. It is so important that companies like BNSF Railways, which was awarded Customer Relationship Management Excellence Awards in 2006 by Gartner Inc. (Schwalbe, K., pp 56, 2010), boosted its sales by simply investing more in customer relationship management. To reinforce the importance of CRM, studies conducted by HUFS College ofRead MoreCustomer Relationship Management ( Crm )1583 Words   |  7 PagesChapter 2 : CRM study 2.1 Defining CRM Customer relationship management (CRM) is an approach that company’s use to manage, analyze and interact with customers. It refers to the practices, strategies and the technologies used by companies to understand the customer’s needs and behavior in order to create and build relationships with customers and to follow them throughout the customer lifecycle with a focus on increasing retaining customers with driving the sales growth. The idea of a CRM system isRead MoreCustomer Relationship Management ( Crm ) Essay1406 Words   |  6 PagesCustomer Relationship Management (CRM) may be methodology} that supports degree organization’s decision-making method to retain long-term and profitable relationships with its customers. Some define CRM as simply a business strategy whereas others define it as a data-driven approach to assess customers’ current desires and gain The common variations of CRM include: operational CRM (O-CRM); analytical CRM (A-CRM); collaborative CRM (C-CRM); e-Commerce CRM (e-CRM); and mobile CRM (m-CRM) OperationalRead MoreCustomer Relationship Management ( Crm ) Essay769 Words   |  4 Pagesare target markets, customer relationship management (CRM), technology and breakthrough opportunities, building relationships with customers, and most importantly, customer lifetime value. Target markets are part of a marketing strategy. It is a â€Å"fairly homogenous group† of customers who a company wants to appeal to (pg 33). To determine their target markets, companies look at age, location, gender and etc. For example, a firm that sells winter apparel will target customers who live in cold regionsRead MoreCustomer Relationship Management ( Crm )1456 Words   |  6 PagesIntroduction Customer Relationship Management (CRM) is significant in the service marketing these days, customers are the major element that relates to the company growth and profits. Understanding the customer purchase behavior and relationship is a key of success that commonly indicates the B2B B2C relationship management. CRM system provides the customer information that shows what customer wants and needs, and help sales person to increase the customer relationship with the organizationRead MoreCustomer Relationship Management ( Crm )3159 Words   |  13 PagesCustomer Relationship Management (CRM) is a strategy for operating all your enterprise’s relationships and interactions with your clients and future clients (What is CRM.) The CRM industry has been molded by monolithic trends over its lifetime. Back in the late 90s, intranets, extranets and the internet altered CRM into more collaborative approaches. The move to cloud has transformed CRM and the relative merchant success. It has definitely encouraged several more users to implement CRM solutionsRead MoreCustomer Relationship Management ( Crm )1223 Words   |  5 PagesCustomer relationship management (CRM) is an essential part of every modern business. At the beginning of 21st century, the customer power dramatically increased due to Internet and technology development. The objectives of CRM are to build profitable and long-term relationships with customers. CRM is a complete system that provides a 360-degree view of the customer. It is also a method that tends to capture the experience of the consumers, and gain their trust to remain loyal customers. It is also

Apex american lit Essay - 1645 Words

2.3.8 Practice: Analysis Essay: Independence and Constitutions Practice Assignment English III (2013) Sem 1 (S2605467) Ashley Heaton Points possible: 50 Date: ____________ Assignment Write a literary analysis essay of the U.S. Constitution. Focus on how the Constitution provides liberty for American citizens. Use quotations from the Constitution to support your points. If you choose, you can compare or contrast the U.S. Constitution with the Haudenosaunee Great Law of Peace (the Iroquois Constitution). Your essay should use a basic three-paragraph structure (introductory paragraph with a hook and a thesis, a supporting paragraph, and a concluding paragraph) and should be written in 12-point font with one-inch page margins. For†¦show more content†¦This document lessened some of those issues and attempted to accommodate the requests of all states. However, Elitist framers manipulated the idea of a constitution in order to protect their economic interests and the interests of their fellow white land and slave owning men by restricting the voices of women, slaves, indentured servants and others. The Constitution that was created had a strong central government and weaker state governments. Under the Constitution, Congress was given the power to levy taxes, regulate trade between the states, raise an army, control interstate commerce, and more. A three-branch government was established in which a judicial branch handled disputes in a federal court system, a President headed an executive branch, and a legislative branch. Conversely, the anti-federalists believed in weak central and strong state governments, as the way it was in The Articles of Confederation and believed in strict adherence to the writings of the constitution. Furthermore, the creation of The Constitution caused much debate between the elite and democratic states because they thought that if the Government got all of the power, they would lose their rights. The conflict between the North and South played a major role in the development of this document. The North felt that representation in Congress should be based on the number of total people and South felt that it should be based on number of whites. However, The Three FifthsShow MoreRelatedThe Rhetorical Success Of Food Inc.1539 Words   |  7 Pagesthe government and supported by largely ignorant, apathetic, and captive consumers. This culinary crisis, perpetuated and concealed by agribusiness monopolies, affects everyone. Specifically targeting average, supermarket frequenting, middle class, American consumers, this documentary scrutinizes corporate farming and concludes that the products of such an unwholesome process are undeniably unhealthy, and consuming them is not only harmful but also unethical. Filmmaker Robert Kenner contends that theRead More The Rainmake - Film Review Essays1610 Words   |  7 Pagesanecdote. The fact that it is set in actual locations in the city of Memphis, Tennessee, gives this 20th Century film great authenticity. The home of Dot, Buddy and Donny-Ray Black is representative of typical lower working class citizens; a run-down American ranch style house with a wide front porch and mesh screened doors. A glimpse at the backyard reveals a rusty, wreck of a classic car, containing Buddy Black and a bottle of liquor, and is covered in a congregation of stray cats. Inside houses a cosyRead More Plan of Champ de Mars, Paris 18892213 Words   |  9 Pagesfront of the Ecole Militaire and Central Dome in the middle of Champ de Mars, but eventually it was placed at the west end of the Champ de Mars. The first story was approximately 4200 square meters, and contained four restaurants: Russian, Anglo-American, French and one for Alsace-Lorraine. The second story was 1400 square meters, and had an office where the Figaro de la Tour Eiffel was printed. The third floor was octagonal in shape, with alternating sides of twelve and two meters in length. ItRead MoreEssay on Edgar Allen Poe1848 Words   |  8 Pagesas a gifted psychopath who is describing with consummate artistry his personal instabilities and abnormalities the fact remains that his superiority is more than a matter of art. There is a violent realism in his macabre writings unequaled by the Americans who worked in the same genre† (17). I think that Harold Bloom summed it up best when he said, â€Å"Poe has an uncanny talent for exposing our common nightmares and hysteria lurking beneath our carefully structured lives† (7). nbsp;nbsp;nbsp;nbsp;nbsp;EdgarRead MoreMichael Corleones Transformation3759 Words   |  16 Pages Michael is the son of Vito Corleone, Don of the Corleone Crime Family1. The story of The Godfather is the story of both Vito and Michael. Vito passes away and leaves his throne to Michael, who steps out of a seemingly innocent world ordinary American life to receive his fathers crown and to assume control of the Corleone Family. As my thesis focuses on Michael, I will recount the events of The Godfather and then discuss Michaels role in the film. Thus, I will present a chronology of The GodfatherRead MoreIndia and Modern Olympic Games4387 Words   |  18 Pagesstarted in the following year, 1896 and was organised in Bombay 6 It was in 1903, nine years after the first Panjab University Sports Tournament was started, that the inter-college hockey competition was introduced. Indian Olympic Association IOA the apex Sports Organization of Olympic Sport in the country is responsible for the Indian contingent’s participation in the Olympic Games, Commonwealth Games, Asian Games and South Asian Games. Each Olympic and Non-Olympic Sport has a separate federation atRead MoreMovie Exhibition 2013 Avengers6511 Words   |  27 Pagesdifferentiated value (see Exhibit 3). - The long-term per-capita trend is negative. In 2012, the average number of ï ¬ lms seen per capita was 3.9.2 In 1946, the peak of moviegoing in America, the industry sold four billion tickets, and the typical American went to 28 ï ¬ lms per year at the theater. - Movies are more widely available than ever, creating new substitutes for where, when, and how to view movies. Exhibitors are especially anxious for moviegoers to return to the theater because the industryRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesand Paul Buhle, eds., The New Left Revisited David M. Scobey, Empire City: The Making and Meaning of the New York City Landscape Gerda Lerner, Fireweed: A Political Autobiography Allida M. Black, ed., Modern American Queer History Eric Sandweiss, St. Louis: The Evolution of an American Urban Landscape Sam Wineburg, Historical Thinking and Other Unnatural Acts: Charting the Future of Teaching the Past Sharon Hartman Strom, Political Woman: Florence Luscomb and the Legacy of Radical Reform Read MoreCase Study Essay33967 Words   |  136 PagesOutpatient clinic 1 Cardiovascular Index Words: coronary artery disease (CAD), hypertension (HTN), medications, patient education, laboratory values, lifestyle modification, risk factors, Internet resources X Scenario M.P. is a 65-year-old African-American woman who comes to your clinic for a follow-up visit. She was diagnosed with hypertension (HTN) 2 months ago and was given a prescription for a thiazide diuretic but stopped taking it 2 weeks ago because â€Å"it made me dizzy and I kept getting up duringRead MoreLibrary Management204752 Words   |  820 PagesFactors Influencing Ethical Behavior . . . Figure 15.2. Multiple Loyalties of Information Professionals . . . . . . . . . . . . . . . . . . . . . Figure 15.3. Normative Frameworks . . . . . . . . . . . . . . Figure 15.4. The Code of Ethics of the American Library Association . . . . . . . . . . . . . . . . . . Figure 16.1. A Model of the Communication Process . Figure 16.2. A Classification of Types of Media According to Their Communication Richness . . . . . . Figure 16.3. Five Styles of Handling

Important of Tuition Free Essays

Below is a free essay on â€Å"Importance Of Tuition Reimbursement† from Anti Essays, your source for free research papers, essays, and term paper examples. Importance of Tuition Reimbursement And Adult Learning Education is an important tool for individuals as well as companies. Tuition reimbursement and extra time for adult learning can benefit both an employee and an organization. We will write a custom essay sample on Important of Tuition or any similar topic only for you Order Now Providing tuition reimbursement for employees will promote loyalty, smarter employees who will benefit the company by having employees who are more understanding of profits, inventory, and working with others, as well as create future managerial prospects to better companies as a whole. Loyal employees are a major asset to companies and play a significant role in the success, efficiency, and effectiveness that a company achieves. Loyal employees will go the extra mile to delight customers and are highly motivated in their work. These employees would also resist offers of other jobs and would recommend their company to potential employees† (Prewitt, 2003). By promoting loyalty, employees are more likely to be on time, stay with the company at least until their education is finished and are likely to continue with the company and be promoted. The more motivation and morale employees have from taking advantage of tuition assistance, the better example they will be for other employees and the more other employees will look up to these motivated employees. Motivated employees get others motivated which can lead to higher self-esteem, which can result in higher productivity of the overall company. The more motivated employees are the more work that gets accomplished. Another benefit from companies providing tuition reimbursement for employees is to better the success of the company and to improve the overall performance of the company. â€Å"While employees are attending school, employers get the advantage of new knowledge and innovative ideas put into practice right in the workplace. Employees, in turn, have the opportunity to apply their education to real business situations. And, their educational pursuits may†¦ How to cite Important of Tuition, Papers

How effectively does Priestly portray mankinds cruelty in his play Essay Example For Students

How effectively does Priestly portray mankinds cruelty in his play Essay An Inspector Calls was set before the First World War, but it was released after the Second World War. One of the main reasons for this was that Priestly wanted to give the audience hindsight so they would know what really happens when the characters are discussing ideology beliefs. Priestly also wanted the audience to understand what capitalist think at that time, this way he could ridicule the views of the future that some of the characters have. This way of dramatic irony is used to manipulate the audiences feelings. For example when Mr Birling is discussing war, which is a very sensitive issue, he makes a look of rash prediction which not only makes him untrustworthy it also makes the audience dislike his attitude. At the time of release of An Inspector Calls, there was growing competition from the communist/socialist east, the USSR, which influenced Priestlys socialist views. Some at that time thought that within a 10 years or so the communism and socialism would spread to the western countries. Priestly himself also believed that the lower class in Britain would one day have a revolution and over throw the upper class. The play shows many examples of cruelty dealt to the lower class by the upper class, for example Mr Birling caring more about his reputation that human life. This shows why the socialist should rebel and overthrow their capitalist leaders. Another great influence of his novel is the First and Second World War. Priestly having served through the First World War saw the horrific battles taking place. He also lost most of his friends that he had known before the war started. One of the main signs of the influence is in a speech by the inspector in fire and blood and anguish(Act 3, Page 56). When the First World War broke out, never before had the world see such a horrific war. The fire symbolises the destruction and the havoc cause by the new technology. The blood would symbolise the huge loss of human life. The anguish, which may have been one of Priestly feelings in the war, symbolises the suffering and torments that the men faced in the war. Having lived through the Second World War, it gives Priestly hindsight of the result and devastation of the war. This could also be a prophecy of wars that could come in the future if people do not treat other people fairly. This is a political message that Priestly is try to get through he manipulates the audience into think that if people dont help each other wars will appear. An other possible meaning of this quote is that the inspector is talking about judgement day were individuals will be held accountable for their abuses. Priestly is trying to focus on the wrongs that the capitalist has done, and this is a warning to them, telling them to correct their wrong or face the onsequences. However judgement day may have another interpretation it may be the day where the lower classes rebel against the upper class. Mr Birling is described as a rich businessman who was not born in a wealthy family but worked his way up society. He reflects a person in upper class, but who was not born with wealth instead worked his way up. This shows in several places in the play, one of the most obvious ones is his manners. He seems to be not aware of all the manners that come with his class; instead from time to time he shows manners that are inappropriate. For example he says Thank you to Edna the maid. Another sign is his inappropriate long speeches that he gives out during dinner, which is inappropriate since they are concerning politics and business rather than Sheila and Geralds engagement. Priestly does this to show the audience how selfish that Mr Birling. He is seizing a joyous engagement party of his daughter to boost his reputation by giving ling and tedious speeches. It seems that he cares more about the merging of his company and Geralds mothers company than Gerald and Sheilas happiness. Mr Birling also shows insecurities about his position and how others think of him. For example he tries to impress Gerald by telling him of his possible knighthood, and he hints Gerald to tell that to his mother. This shows Mr Birlings insecurity about the way that others think of him. He wants to boost his reputation by showing others of his possible accomplishment, which would make him look more respectable. This insecurity may have been cause by his past history; he may have been born in a less respectable family. He said, When I was Erics age. They worked us hard in those days and kept us short of cash. (Act one, page 9) This suggests that Birling was born in hard times; a comment, which would certainly hint humble beginnings. Priestly wished to portray Mr Birling as some one that the audience would dislike and distrust. For Birling gives very naive views of the future. He predicts that there isnt a chance of war, however this is certainly wrong, a few years later the Great War broke out and may countries were left in ruins. Birling also comments on the Titanic, which is famous for its sinking. He said, forty-six thousand eight hundred tons New York in five days and every luxury and unsinkable absolutely unsinkable. (Act one, page 7) This is also incorrect, the titanic sank on its maiden voyage, it hit an iceberg and sunk, killing many people on board, another sign of Birlings inaccurate predictions. Another thing Birling predicted was that by 1940 there would be peace everywhere. How ever in 1940 many countries where involved in World War 2. Birling also gives his opinion of how Russia is going to be behind all the other countries. Yet, Russia became not only a very advanced country, and it also became one of the super powers in the world. The winter's tale - A monologue from the play by William Shakespeare EssayThis shows that she is still deceiving herself into thinking that she us a good woman, but deep down she is actually a cold hearted woman who is willing to destroy someones life if the tarnish her reputation. The Inspector acts as a prophetic voice to what will happen in the future. For example the inspector hints the coming of the First World War, the Second World War and also the Russian revolution by saying if men will not learn that lesson, then they will be taught in fire and blood and anguish. In the Russian revolution socialists rose up against their capitalist leaders and overthrew the government. This may be the lesson that Priestly is hinting since the revolutionaries found it necessary to take up arms against their leaders. This is very important for the audience because all the prophecies that the inspector makes seem to come truth. The audience would automatically compare him with Mr Birlings naive guesses. This would gain the trust of the audiences for the inspector because he seems to be a truthful figure. From the play, the Inspector does not act as a normal inspector would, as he does not refrain from giving his opinion, and he would show more respect to the people that he is interviewing. He asks why didnt Birling give extra wages to Eva Smith, this is a very personal question normal inspector would avoid these kinds of questions. His name also suggests that he is a supernatural being, Goole sounds very similar to the word ghoul, and therefore could suggest that the inspector is a supernatural being, a voice from another world. The inspector also represents a voice of socialism; he represents the views of socialism. In his final speak he mention We dont live alone. We are members of one body. We are responsible for each other (Act three, page 56). This is a highly socialist view, and Priestly contrast deliberately what Mr Birling has said about a man has to make his own way has to look after himself (Act one, page 9). Mr Birlings philosophy is a vivid symbol of the capitalist society, which caused the horrific death of Eva Smith, and the Inspectors philosophy symbolises those of a socialist society which people help each other and care for each other. He tells us that we should look after one and another because We are members of one body. This comparison makes the capitalist society appear very selfish and unjust. The inspector acts a person who highlights the cruelty of the Birlings. In the beginning of play the Birlings seem to be a respectable family who dont get into much trouble. However, after the interrogation like questioning by the inspector revealed what the Birlings were really like. The walls that Sheila talks about the Birlings are building represent the deceit that the Birlings. have built around themselves. The Inspector knocks down these walls of deceit to show what the Birlings are really like. He also shows the audience what characters are really like by breaking down the outside facade. One of the last signs of cruelty show in the play is the reaction of the characters when they realize Eva Smith is not really dead. Mr and Mrs Birling are relieved that they are not guilty. They resort back to the old ways. This shows that they only care about themselves since now they will not have to face a public scandal. However they have not listened to anything that the inspector said. On the other have Sheila and Eric have still not forgotten what the inspector said. Sheila says, I tell you youve all sopped (Act 3 page 71). This shows that she has taken in what the inspector has said. Even though she is not guilty any more she still thinks about the other people in the streets. Priestly effectively portrays the cruelty of mankinds through characters such as Mr Birling and Mrs Birling, and how the death of Eva smith was the cause of their cruelty. Also he shows the audience that even though the evidence in front of Mr and Mrs Birling they still denial that they had any part in Eva Smiths death. He uses comparison with the socialist society to show how life could be a mush fairer and better for the common people. Even though this play has a dark tone, it still contains hope. For example Sheila and Eric have a totally different view on this situation than their parents. They feel what the Inspector said was correct and they also felt guilty for causing Eva Smiths death, Eric says and I say the girls thats what matters (Act 3 page 67) from here you can tell that he has stopped caring about his own reputation and started caring about Eva Smith. This could mean that Priestly is hoping the younger generation could escape the capitalist views and accept the socialist ideas.

Titanic Essay- the techniques used by James Cameron Essay Example

Titanic Essay- the techniques used by James Cameron Paper For this film to be a success, James Cameron, the director had to modernise it. He had to include all the aspects of a hit film, along with the attraction towards a wide audience. This he achieved by incorporating the well-known story of the unsinkable ship with the new and hottest stars. In theory the older generation was intrigued to see how Cameron interpreted the story, and the younger generation wanted to see the latest actors. The directors objective was to produce a film, based on the true story that would appeal to all age groups, particularly the younger generation. So Cameron used Leonardo DiCaprio to play the role of Jack, a young American living life as it comes making his own luck. He chose Leo to play this part because he was the latest heartthrob of teenaged girls across the nations and would there fore attract a vast majority of the targeted audience, for the male population, Kate Winslet the girl next door was cast as the young, fresh and rich Rose. The combination of the two up and coming stars was a sure hit teamed with the theme of love. Strength and skills they had acquired during previous roles made the actors work well together to produce a convincing and moving relationship. However the story needed to keep the realism of the true event which took place in 1912 yet have enough action, excitement and romance to keep the target audience interested for the record three and a half hour film. The director achieved this by using many different techniques of lighting, sound effects and camera angles. We will write a custom essay sample on Titanic Essay- the techniques used by James Cameron specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Titanic Essay- the techniques used by James Cameron specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Titanic Essay- the techniques used by James Cameron specifically for you FOR ONLY $16.38 $13.9/page Hire Writer By using many dramatic camera angles it is possible to involve the viewer in the scene as opposed to watching the film from a cinematic perspective. You are instantly drawn in to the scenery with the technique of panning. This is a wide shot of the scene, which slowly moves on a fixed point to allow the viewer to see the full atmosphere and action occurring around that point. Using different camera angles helps to create the affect of where the actor/ actress is. For example, to establish the background behind a character, a long shot is appropriate. This was used in such a scene as the opening view of the ship, because Cameron wanted to convey the true size of the masterpiece. However to get the most dramatic effect of action, a wide angle shot would work better because this will focus on the characters, and the mood of their surroundings. This was used when Jack is seen playing cards in the bar on the dockhands, with titanic visible through the window. Denotation and Conotation were also used to show the symbolism of the images, and what they suggest. The way in which Cameron managed to persuade the audience that they were within the scene, added emotion and realism to the production, concentrating on a particular subject at each time as not to lose the attention of the viewers. The use of romantic, slow calming music allowed the viewer to unknowingly become emotionally involved in the scenes. This, combined with the techniques used on the camera angles and the stunning computer graphics, made the whole film come together. Cameron kept an element of truth in the story by using Rose who was a real survivor from the sinking ship, but put the fire in to it by introducing a fictional character her lover, Jack. The shots and camera angles used presented a good example of denotation, conotation, wide angle and long shots. A long shot was used when Rose is in immense confusion about her life and decides to try and end it by jumping off the back of the ship one evening. The camera shot used to open this scene was a wide shot of Rose running away from the banquet at which she had been in an argument with her fianci. To show the full size of the ship Cameron used a panning wide angle shot. This is most effective because as the shot zooms in to where rose is situated on the half a mile long boat, you begin to grasp the vast size of the vessel in comparison with the tiny figure. As we follow Rose running from the middle of the ship, up and down stairs until she reaches the bow, and comes to an abrupt halt against railings, here a close up view of her is used to show how upset and out of breath she is which relates her to the audience because we understand her pain, emotionally and physically. As Rose decides what to do, we see through her perspective as she looks at the railings on the bow of the ship. Slow sad Irish music plays softly in the background, adding real empathy to her character. When Rose is hanging off the back of the ship, a close shot is again used from the perspective of Rose looking up at jacks face. This is used to show the strength and effort that Jack is putting into pulling Rose over the edge on to the safety of the decks. A similar camera angle is used from Jacks perspective, this time to show the fear and anguish in Roses face and the ferocious, churning and freezing water below her kicking legs. The traditional method of using foreground, middle ground and background to fool the viewer into believing an object is larger than it actually is, was used throughout the film along with the horizontal, wide screens and vertical shots to create atmosphere. Perhaps the most atmospheric device Cameron used was the music and sound effects, without which the film would not seem as intense, action packed or emotional. He used a wide variety of Irish and country music typical of the era in which the film is set to portray the large number of Irish passengers travelling in third class to America, to seek a better life there. Cameron wanted to show how strong this community was by convincing the audience that no matter how poor the conditions were on the third class decks, it was still possible to have fun. He did this by showing a scene in which Rose (a first class passenger) goes below decks to a third class passenger party as guest of Jack. She soon finds that there is no need for money to enjoy them self as the roar of the Irish jig and the lively atmosphere sweeps her into the mass of dancing bodies. The theme of the music is continued throughout the film but the tempo, style or rhythm is changed. Celine Dion had the hit single My heart will go on is famous for the scene in which Jack and Rose are standing on the front of the ship; Jack behind Rose holding out her arms to make her feel like she is flying. This signifying the bonding between the two lovers and their trust. The costumes also contributed towards the meaning of the film as they reflected class division in the era in which the disaster of Titanic took place. There was a pronounced division between first class and third class passengers. Therefore the difference between the main characters was very obvious Jack was third class and Rose was first class. The costumes were accurately researched for the wealthy people of that period. For example, the first class wore colourful bright and clean clothes, which were changed each day. They had such luxuries, as smart dresses, suits and maids to dress them, whereas the third class did not even own the soap to wash with and dressed in dirty drab torn clothes. The comparison between the two is very prominent when Rose joins the third class party below decks as she is in clean, clothing and the other passengers are in dark, melancholy colours. This would suggest Rose is better off than they are and perhaps brought up better, but this is proven not to be so when she joins the lads in a beer and proves she is not just an upper classed snob. James Cameron showed the differences between the classes continuously throughout the film from the opening scene of Jack and a friend gambling for their ticket on the ship compared to Rose arriving by motor car, well dressed with servants to carry every thing for her. Once on board the ship is divided in to different sections for the classes, third not allowed to enter 1st class areas. This is shown when a porter is walking a dog belonging to a first class passenger, and he takes it to the third class decks to let it go to the toilet. An Irish friend of Jacks makes the comment that it is typical that they get treated like that. Perhaps the worst comparison made between the classes is when the ship has hit the ice burg and is rapidly sinking. The lower decks are flooding and the third class passengers are locked down there to stop them from getting in the life boats before the first class passengers have got in. This is a sad prospect that humans could do that to one another. This is now open to debate by historians as to weather it really happened that way. Again Cameron used the key elements of a film angles, lighting and sound to make the sinking of the ship as realistic and horrific as possible. The viewer does not gain an idea of how huge the ship is until a long shot is used as the ship is going down. As all the life boats row away and people jump in to the water u can really see the true size of Titanic-the unsinkable ship of dreams. Cameron managed to link the lighting to the beats and thrills of the music building a climax and sense of fear and evasion. The cool lighting used in the scenes after the tragedy created a sad blue and cold atmosphere, which follows on to Rose, as an old lady, revisiting the memories. This created a stark contrast to her dream that night of revisiting the ship of dreams as a warm friendly glow is created with soft angelic lighting. The theme tune is slowed down and Rose appears, surrounded by her friends family and loved ones. A panning shot curves round the room in which she and Jack first met to reveal the smiling applauding faces. Soft lighting combined with the music symbolises happiness and purity suggesting that Rose, as an old lady fell asleep and died in her dreams that night, a happy contented woman, having returned the heart of the ocean.

Ethical dilemmas Essays

Ethical dilemmas Essays Ethical dilemmas Essay Ethical dilemmas Essay In this essay I shall begin to justify how an ethical approach to providing support can benefit individuals and use examples to evaluate two potential dilemmas which could be faced by staff involved with the delivery of care in day to day working. When working in a health and social care environment, there are various professionals that are often faced in day to day working of situations to which involve moral dilemmas which means that it is crucially important for each professional to have a clear understanding of morality and what moral decisions are and how they are linked to the practice of health and social care. Not only this, but health and social care professionals also need to have a good understanding of their legal position and the morals and ethics that are a foundation of their professional code of practice which is extremely important in terms of occasions whereby a service user may refuse medical treatment or decides on a course of treatment which may not be beneficial for them in terms of their best interests. When these situations arise, legislation and professional codes of practice must be implemented and used as valuable guidance for the professional to follow as well as numerous other ethical points. For example, when working with vulnerable service users, all health and social care professionals have a duty of care to protect their own rights. If there is a proposed course of action or proposed treatment which could be harmful to a service user then the professional will have to weigh up the advantages and disadvantages for example, a cancer patient who normally are advised to undergo courses of chemotherapy or radiotherapy however this treatment also has harmful side effects, but the benefits of this type of therapy would outweigh the harm caused by the side effects of the treatment and therefore the treatment would normally be undertaken. Health and Social Care providers also have the responsibility to ensure that the environments can safeguard vulnerable adults which includes recruiting new staff and providing resources to ensure that the service users needs are met. Situations can arise however, whereby behaviour or actions of one individual could harm another in the service and this could be an individual with mental health problems who might become violent to someone. If this case does arise then the social care professionals must follow the services policies and procedures and if the behaviour of the individual is likely to result in significant harm to themselves or others then the individual will have to be restrained. These policies and procedures underlined from the mental capacity Act (2005) are guidelines which provide the knowledge for the health and social care professional, relating to the degree of harm which is likely to be suffered by the individual or others if the individual is not restrained. This action is to promote the wellbeing of the individual and others and is known as beneficence to which in medical context means that taking action will serve the best interest of patients to which the professionals have a duty to protect and to act in such ways for each individuals best interests. Another way to which this can be illustrated is through the effectiveness and the cost of treatment whereby the professionals have to weigh up benefits to the loss of the money to which they would be making. The ethical principles however such as independence and rights, empowerment, beneficence, safeguarding, autonomy, dignity, duty, morals and independence all have to be looked at when this decision is being made and all individuals should be fully aware of their rights and should also have equal access to medical treatment. Empowering the individual means that they are ensured that they know enough information to make an informed choice about certain decisions that can affect their quality of life and helps the individual to have control in their lives. Vulnerable people in health and social care services can sometimes rely on professionals to ensure their independence and it is important that these professionals empower the individuals to influence their independence and dont use benevolent oppression to make decisions for individuals in their care. Examples of benevolent oppression include not allowing the individual to have relationships, limiting their alcohol intake, not allowing the individual to have privacy, preventing the individual with disabilities to go out on their own, choosing activities which are acceptable for them and not giving them any choice and not providing recourses which will promote independence and autonomy. Examples of a potential ethical dilemmas which could be faced by an individual includes an individual in a care facility disclosing that they are being abused by one of the care workers and pleads to another care worker to not tell anybody else. However the right of confidentiality conflicts with the right to be protected from harm and therefore the care worker has a dilemma whether to follow through the individuals rights of confidentiality or to report the abuse to protect the individual from harm. In this care the care worker should report the other care worker to not only protect that individual who was subject to abuse but others which may also be being abused yet have not spoken out to anybody. Another example includes religion and cultural beliefs, this could include Jehovahs witnesses who by their religion do not agree with blood transfusions and therefore in situations whereby they are in hospital and require a blood transfusion to survive, the rights and duties of the professional may also conflict with those of the individuals who requires the blood transfusion and a decision will have to be made for the best course of action. In this case although the ethical morals of the professional will need to be understood, the service users religious needs will have to be met and the blood transfusion would not be able to be undertaken unless the individual signs for confirmation or if they are not in the right state at that moment in time that an advocate is there to sign on behalf of their needs. Thirdly two individuals which are living in supported tenancy in the community who have learning disabilities have become close in the last few months and have started hugging and holding hands yet when one of the individuals reveals this to a support worker the support worker begins to get concerned and discusses the situation with their supervisor who then restricted the two individuals outings so that they can no longer be together without telling the individuals. In this case the support worker believes that she is protecting the two individuals however it is evident that that these two individuals are not being allowed their independence and this is affecting both of their quality of lives. This is an example of benevolent oppression and it is evident that the support worker and the professionals working with should be more aware of ethical principles. In this case I believe that the two learning disability individuals should have been spoken to and the matter should have been discussed with them first before any action was implemented. Keeping the individuals out of the loop prevented them from having a say in their care and they were not allowed the independence to choose how they spend their life and who they spend their life with. In conclusion ethical principles are a key part in the delivery of patient care and each service needs to have the appropriate policies and procedures for guidelines on how the professionals should act when ethical dilemmas arise. There are numerous benefits of delivering care in an ethical approach for reasons such as the individuals independence and rights are respected and taken into account, the individual is empowered and therefore feels confident in the fact that they have the power to say what happens in their care and how they live their life. Other reasons include factors such as the individuals dignity will be respected which will rise their self-concept and they wont feel like a waste of space who isnt able to care for themselves and instead will feel respected and cared for.

Marketing Plan for a new Organic goods company Assignment - 1

Marketing Plan for a new Organic goods company - Assignment Example In this proposed marketing plan, a particular fruit i.e. organic apple has been taken into concern for promoting in the current organic fruit business industry of the UK. Now, the company is intending to expand its business in the emerging UK food business industry. In this regard, the proposed marketing proposal for the company would focus on critically analysing different marketing research tools such as PESTLE, SWOT and marketing segmentation strategies in the context of UK food industry. Additionally, the proposed marketing plan would also incorporate the process of selecting effective marketing approach and different actions in order to enable OABC to achieve its business objectives in the growing food industry of the UK. A financial plan, metrics and appropriate implementation as well as controlling process have further been illustrated for the company in order to attain success of its desired business objectives. Table of Contents 1. Executive Summary 2 2. Situation Analysis 4 2.1 PESTLE Analysis 4 2.2 SWOT Analysis 6 3. Market Segmentation 7 3.1 Targeting 8 3.2 Positioning 8 4. Objectives 9 5. Marketing Strategy 10 6. Marketing Programs 11 6.1 Marketing Mix Strategy 11 7. Financial Plans 12 8. Metrics & Implementation Controls 13 References 15 Bibliography 17 2. Situation Analysis The aspect of situational analysis involves the study of demonstrating the scenario with respect to external environmental factors of a country or a location, wherein the business to be performed (Grabosky & Braithwaite, 1993). The following situation analysis in the form of conducting PESTLE and SWOT would examine the major influencing factors in accordance with the business objectives of OABC. 2.1 PESTLE Analysis Political Factor Although the political condition of a country has major influence on a particular business, the adequate flexibility along with greater deregulatory policies within the political framework of the UK would eventually provide major opportunities for O ABC to market organic apples. The well-structured governmental regulations and the adequate balances of the regulatory processes in the UK have long been identified to provide extensive support for the foreign entrepreneurs. Therefore, the political factors would provide a major support for the company to successfully establish its business unit in the respective country (Coventry University, 2013). Economic Factor The economic factors such as income level of the consumers, interest rates portfolio, taxation programmes, exchange and inflation rates of the UK can also be considered to ensure providing adequate support to OABC in successfully achieving its desired financial goals. Specially mentioning, the higher economic growth with regard to Gross Domestic Product (GDP) rate of the nation would also provide an effective support to the company to substantially market and promote its quality based highly nutritional organic apples (Agriculture Horticulture Development Board, 2013). So cial Factor In the context of social factor, the increasing number of adult population along with budding changes in their food habits would also facilitate OABC to effectively perform its business operations in the UK market. Moreover, the increasing diversity of the UK populaces along with greater mobility of the communities can also provide greater

LAW Essay Example | Topics and Well Written Essays - 1500 words - 3

LAW - Essay Example (Melone and Kames, 64) Since actions were required to follow the specific form of the writ in invoke the courts’ jurisdiction, the common law courts could not provide satisfactory solutions in all cases. The writ system created a lot of confusion so that in some cases: â€Å"...forms of actions were pulled and stretched to cover a number of situations not originally contemplated when they were created. Yet many forms of action brought by plaintiffs were dismissed because they did not fit the narrow requirements of particular existing writs.† (Melone and Kames, 64) The writ system and within the common law system was devised during feudalism when the landed aristocracy were the ruling classes. However, with the emergence of the mercantile movement followed by industrialism the economic environment changed with greater demands on the courts. (Melone and Kames, 64) More and more disputants, essentially unsatisfied with common law courts began to petition the King â€Å"and his council† for remedies that were not provided for in the common law courts. (Melone and Kames, 64) the King’s Council would in turn remit these complaints to the Lord Chancellor, their highest ranking member. (Melone and Kames, 64) It was the Lord Chancellor’s office that had initiated the writ system that led to the creation of the three common law courts. (Melone and Kames, 64) Ironically it would be the Lord Chancellor himself who would influence the creation of the law of equity. The Lord Chancellor’s influence came via the petitions for remedies that were outside the jurisdiction of the common law courts. He would consider these petitions and make recommendations to the Kings’ Council. His recommendations were typically accepted without more. (Melone and Kames, 64) This practice carried on until the Court of Chancery, a court of equity was institutionalized in 1474. (Melone and Kames, 64) The Lord

Ancient History - Rome - Tiberius and Gaius Gracchus Essay

Ancient History - Rome - Tiberius and Gaius Gracchus - Essay Example Tiberius Gracchus saw himself as the champion of the oppressed and was determined to defend their interests. His desire for re-election to the tribunal was driven by his conviction that he should continue as their spokesman and patron and was willing to use violence to defend what he conceived to be his and their rights. Scipio Nasica and his supporters treated Tiberius as a tyrant and ultimately killed him. This is not because they were opposed to the land bill but by the tactics which he employed – â€Å"the deposition of Octavius, the proposal to use Attalus’ legacy and the candidature for re-election†. The difficulty with any question about Gracchus’ intentions is that enough evidence does not exist and we have to interpret these through reference to an overall view of Gracchus’ political aims and personal character. Some historians argue that the main beneficiaries, targeted by Tiberius Gracchus, were the Romans, and this was because he believe d that they would first pass the test and then vote for him – i.e. his motivations were political. Others argue that the reason why Tiberius failed to include Italians in his programs was that he was only interested in helping Roman citizens, who could enrol in the legions. If this were so he would not have distributed land to non-Romans. For many people, Tiberius' actions no doubt suggested the possibility of a political coup, with overtones of the rise of another Tarquinius Superbus, and the only resort, in the Roman system of the time was to resort to violence.

M Night Shyamalan, The Auteur

M Night Shyamalan, The Auteur Manoj Nelliyattu Shyamalan, also known as M. Night Shyamalan, has earned his auteur reputation with film productions such as The Sixth Sense, Unbreakable, and The Signs. He is best known for his ability to create a thoroughly fictional world with unbelievable events. His style is well expressed through his films as most of his stories focus on the supernatural. In this respect, M. Night Shyamalan can easily manipulate the viewers expectations by means of mystical elements and breath-taking twists. It can be claimed that M. Night Shyamalan achieved great success with the 1999 blockbuster The Sixth Sense. The narrative structure of the film could be interpreted from two quite different perspectives. On the one hand, Malcolm Crowe is a therapist, who survives a gun shot accident and tries to help Cole Sear, a very young and emotionally introverted child. On the other hand, the intensity that surrounds the entire storyline of the film keeps the audience in suspense until the very end of the film, only to reveal that Crowe has been murdered. The story then takes the viewers to a completely different dimension where Crowes presence is not physical anymore as he roams as a ghost who can be only seen by Cole. Indeed, it is the young Cole who helps Malcolm understand that he must leave his mournful life in the past and move on to take his place among the living dead. This is a perfect example of how M. Night Shyamalan can play games with the viewers expectations. After the enormous success of The Sixth Sense, M. Night Shyamalan came back with yet another thrilling film. Unbreakable is a story about ordinary people looking for the supernatural element or event in their lives. Bruce Willis plays the role of David Dunn who soon realizes he has extraordinary abilities as a consequence of a train accident. The relationship between him and his son, Joseph, emphasizes the supernatural element as Joseph is very excited with the idea that his father is a real-life superhero. Meanwhile, David and his wife, Audrey, have to patch up their crumbling marriage. Sooner rather than later, however, David meets Elijah Price, played by Samuel Jackson, who thinks and actually tries to persuade David that he is, indeed, a modern-day superhero. M. Night Shyamalan succeeds again in surprising the audience with another twist in the plot. The viewers realize at the end of the film that Elijah has staged numerous disasters for the past few years in order for him to dis cover his superhero ego. Signs is yet another example of a typically characteristic M. Night Shyamalan film. Released in 2002, the film explores a different supernatural phenomenon of crop circles that soon turn out to be an alien invasion of global scale. Hollywood star Mel Gibson plays Graham Hess who is a former minister of religion. As soon as his wife dies in a car accident, Graham decides to renounce his faith in God. Throughout the film Hess recollects the moment he saw his wife for the very last time and M. Night Shyamalan does an excellent job in conveying hidden messages. She talks to him about their family and asks him to tell his brother and a former baseball player, Merrill, to swing away. Although the audience might consider his wifes death as a random event in the storyline, the films finale proves that it is not a random event after all. In the scene where the alien is about to kill his son, Graham again remembers the moment when he talked to his wife just before she died. It is then when she somehow managed to foresee the future and tell her beloved how to save his family. Therefore, M. Night Shyamalan presents a story of Grahams moral passage from his loss in divine providence to the conditions that help him regain his religious faith again. It can be even argued that Graham is quite similar to Bruce Williss hero in The Sixth Sense who realizes and reconciles with the fact that he is a living dead man. In addition, the three films share common storyline features and themes. In The Sixth Sense Crowe cannot realize that he is a ghost at first and in Unbreakable David does not believe in his extraordinary powers and learns from both his son and Elijah that he must embrace them and the responsibility that comes with them. In Unbreakable Shyamalan presents the human side of mystical events in quite a new theme where he illustrates how different people could be. In Signs Mel Gibsons character questions his faith in God until the moment he understands that the circumstances, which helped him save his family, are not accidental. Indeed, Signs bears a strong religious theme as Graham Hess is being subjected to a test of what he actually believes in and why he believes it. Aided by a recovered memory and a supernatural occurrence, Graham Hess manages to revive his relationship with God. Moreover, not only does M. Night Shyamalan pay attention to the storyline of all his films, but he also focuses on interpersonal relations. It is important to note the strong relationship between Malcolm and Cole in The Sixth Sense, David and his son, Joseph, in Unbreakable, and Graham with both his children Morgan and Bo as well as Merrill, his younger brother, with his nephew and niece in Signs. Another aspect of Shyamalans work is the slow pace he imposes on the plot. Malcolm Crowe gradually realizes that he is dead in The Sixth Sense, David Dunn gradually sees the superhuman powers he has in Unbreakable, and Graham Hess gradually rediscovers his faith in God in Signs. Also, in order to establish a stronger and more emotional bond between the characters, M. Night Shyamalan uses long-take shots. For example, in The Sixth Sense shot duration helps him build up emotional bonds not only between Malcolm and Cole, but also between Cole and his mother, Lynn. There is also a scene in Unbreakable which is a direct analogue of the one that takes place at the Anniversary Dinner restaurant in The Sixth Sense with the only exception being that David Dunn is alive as he talks to his wife, Audrey. M. Night Shyamalan makes use of long-take shots in Signs as well in order to highlight the strong bond between the two brothers. The most notable scene between Graham and Merrill is when they sit before the television set and have a long conversation, in which they share their feelings on the menacing alien invasion and what they believe in. In such dialogue scenes, long-take shots are the most appropriate visual tool that can cast further emphasis on the strong emotion al relationships between the main characters. Furthermore, M. Night Shyamalan uses windows, glasses, and mirrors as symbols for thematic reasons in most of his films. For example, in The Sixth Sense M. Night Shyamalan uses parallel shots and mirror images in a scene where Crowes wife, Anna, appears with a bottle of wine in order for them to celebrate the award Malcolm has earned for outstanding achievement in the field of child therapy. Sitting in front of the fireplace they both enjoy it sarcastically, with their images reflected in the glass encased award. Shyamalan shows Malcolm and Anna as well as their reflection in parallel shots with purpose. The mirror image symbolizes the false reality of Crowe who soon becomes a reflection of himself. In addition, reflected images take an important part in Signs as well. When Graham comes out of the basement he feels as if the aliens are already gone and everything is back to normal again. It is then when he goes to take the television set from the closet and rolls it back into the living room. The timing of the scene turns into a powerful device as it only contributes to the one of the most horrifying scenes in the film. As soon as Graham brings the television set, there is a loud sound which emphasizes the terrifying revelation of an alien reflected on the screen. Similar shots are used in Unbreakable where the image of Elijah Price is reflected on a television set as well. It is an indisputable fact that the great amount of themes Shyamalan uses in his films reflects his directing style. Last but not least, M. Night Shyamalan makes cameo appearances in most of his films. In The Sixth Sense he appears as a doctor and shows in quite a short scene with Coles mother. In Unbreakable he plays the role of a drug dealer at a stadium, while in Signs Shyamalan takes a bigger part as Ray Reddy, the veterinarian who is accused guilty by Graham of the car accident, in which Grahams wife died. In conclusion, the slow pace and mystical elements constitute the plots as well as the characters in M. Night Shyamalans films. This is what appears to be his signature and philosophy in terms of directing and this is why I think his films are far better than the ordinary horror and thriller films. In addition to the visual technique, he also makes use of mystical elements and ambiguity in such a way that the storyline can easily get under the viewers skin and hold suspension until the very end.

Sharks :: essays research papers

Sharks "It’s tail swayed slowly from side to side, pushing the hunters body through the murky water. All signs of motion were non-existant, except for the rhythmic movement of the water over the five gill slits on either side of it’s head. Slowly gaining speed, the shady figures unmoving eyes fixed on it’s target, a lost harbor seal pup. As the distance between the predator and it’s prey grew closer, the jaws of the massive fish drew forward, exposing nearly eight rows of razor sharp teeth. Strings of it’s previous meal hung in rows from between it’s teeth. Sensing danger, the harbor seal frantically tried to find a place to seek refuge, but it was too late. The jaws of the shark closed around the seal with an astounding 14,000 pounds of pressure, cutting the seal in half. The Great White shark claims another victim.1" Any one who’s seen the famous movie series "Jaws" may look at the Great White Shark in a similar manner. Perhaps it’s the way that Hollywood uses a mix of fact and fiction in the series. This may have frightened many people into hating the Great White for it’s ferocity. It might have also been the size of the shark in the movie that’s kept thousands of people off the beaches and out of the water. Better yet, it could have been the overall storyline: A Great White shark with an eating disorder and a taste for human flesh. Perhaps that’s what is keeping vacationers from grabbing their trousers and snorkels. Over all, there have been 1026 attacks on humans by sharks in the last ten years. Only 294 of these attacks have been linked to Great White sharks. That’s roughly the number of people who drown each year in swimming accidents. Of these 294 attacks, less than eighteen percent were fatal. Out of the eighteen fatal incidents more than seventy percent was contributed to loss of blood. This means that the shark didn’t kill the victim. The shark bit the victim and then released them (also known as the taste test). The shark samples the victim by nibbling on an appendage or two often resulting in a severed artery or other major blood vessel. Therefore, the Great White should be considered a mantaster not a maneater. This intrigued scientists considering the size of the sharks brain. The Great Whites brain is about one half the size of a dogs. Over seventy percent of the brain is used for tracking prey. The other thirty percent is used for body functions. Studies show that the sharks main purpose is to eat.