Customer Relationship Management ( Crm ) - 1758 Words

In an industry that is more and more competitive every day hospitality organizations like any other business have to find ways to build a client base as well as keep their current clientele loyal. A guests experience when traveling, dining out, or planning their special event is of utmost importance when it comes to the success of the individual organizations that they visit or rely on to provide the service needed. Building a positive customer relationship is beneficial to the customer as well as the financial performance of the organization. In order to build and maintain this positive relationship an organizations marketing department employs a marketing strategy referred to as Customer Relationship Management (CRM). The term CRM can be defined and interpreted in many different ways Reinhartz et al (2004) define CRM as a â€Å"process to manage customer relationship initiation, maintenance and termination across all customer contact points to maximize the value of the relatio nship portfolio†. The way an organization implements CRM is their individual strategy and this strategy can include one or many different approaches. An organizations customer service philosophy should be centered on information that is collected through the use of CRM; therefore, CRM is not only a marketing strategy but also an overall customer-centric business strategy. The purpose of this paper is to identify different types of CRM strategies, their benefits, how these strategies fail as well asShow MoreRelatedCustomer Relationship Management (CRM)845 Words   |  3 PagesRM stands for Customer Relationship Management. It is an approach used to learn more about customers needs and manners in order to develop stronger relationships with them. Good customer relationships are at the core of business achievement. There are many technological mechanisms to CRM, but thinking about CRM in mainly technological terms is a mistake. The more useful way to think about CRM is as a calculated process that will help you better understand your customers’ needs and how you can meetRead MoreCustomer Relationship Management ( Crm ) Essay831 Words   |  4 Pages CRM: Customer Satisfaction, Customer Loyalty, and Firm Profitability Customer Relationship Management (CRM) is a tool that helps track, manage and supply information about customer’s interactions with an organization to help contribute to customer satisfaction that leads to customer loyalty. Additionally, CRM programs provide tools and applications designed to target their efforts on the most profitable customers, target new potential customers, and generate sales and maintain relationshipsRead MoreCustomer Relationship Management ( Crm )1510 Words   |  7 Pages1) Introduction: Customer Relationship Management (CRM) is a key business strategy that optimizes customer experience and increases service or product value. CRM represents a function that relates customer satisfaction, customer behaviour, customer value and profit of an organization. The main goal of integrating CRM software is to improve the sales functionality, such as providing real time customer data history to the sales departments. Other benefits of CRM software include impro ved targeted marketingRead MoreCustomer Relationship Management ( Crm )857 Words   |  4 PagesCustomer Relationship Management (CRM) The most important aspect of any company that is involved in medium to big projects, is the company’s relationship with its clients. It is so important that companies like BNSF Railways, which was awarded Customer Relationship Management Excellence Awards in 2006 by Gartner Inc. (Schwalbe, K., pp 56, 2010), boosted its sales by simply investing more in customer relationship management. To reinforce the importance of CRM, studies conducted by HUFS College ofRead MoreCustomer Relationship Management ( Crm )1583 Words   |  7 PagesChapter 2 : CRM study 2.1 Defining CRM Customer relationship management (CRM) is an approach that company’s use to manage, analyze and interact with customers. It refers to the practices, strategies and the technologies used by companies to understand the customer’s needs and behavior in order to create and build relationships with customers and to follow them throughout the customer lifecycle with a focus on increasing retaining customers with driving the sales growth. The idea of a CRM system isRead MoreCustomer Relationship Management ( Crm ) Essay1406 Words   |  6 PagesCustomer Relationship Management (CRM) may be methodology} that supports degree organization’s decision-making method to retain long-term and profitable relationships with its customers. Some define CRM as simply a business strategy whereas others define it as a data-driven approach to assess customers’ current desires and gain The common variations of CRM include: operational CRM (O-CRM); analytical CRM (A-CRM); collaborative CRM (C-CRM); e-Commerce CRM (e-CRM); and mobile CRM (m-CRM) OperationalRead MoreCustomer Relationship Management ( Crm ) Essay769 Words   |  4 Pagesare target markets, customer relationship management (CRM), technology and breakthrough opportunities, building relationships with customers, and most importantly, customer lifetime value. Target markets are part of a marketing strategy. It is a â€Å"fairly homogenous group† of customers who a company wants to appeal to (pg 33). To determine their target markets, companies look at age, location, gender and etc. For example, a firm that sells winter apparel will target customers who live in cold regionsRead MoreCustomer Relationship Management ( Crm )1456 Words   |  6 PagesIntroduction Customer Relationship Management (CRM) is significant in the service marketing these days, customers are the major element that relates to the company growth and profits. Understanding the customer purchase behavior and relationship is a key of success that commonly indicates the B2B B2C relationship management. CRM system provides the customer information that shows what customer wants and needs, and help sales person to increase the customer relationship with the organizationRead MoreCustomer Relationship Management ( Crm )3159 Words   |  13 PagesCustomer Relationship Management (CRM) is a strategy for operating all your enterprise’s relationships and interactions with your clients and future clients (What is CRM.) The CRM industry has been molded by monolithic trends over its lifetime. Back in the late 90s, intranets, extranets and the internet altered CRM into more collaborative approaches. The move to cloud has transformed CRM and the relative merchant success. It has definitely encouraged several more users to implement CRM solutionsRead MoreCustomer Relationship Management ( Crm )1223 Words   |  5 PagesCustomer relationship management (CRM) is an essential part of every modern business. At the beginning of 21st century, the customer power dramatically increased due to Internet and technology development. The objectives of CRM are to build profitable and long-term relationships with customers. CRM is a complete system that provides a 360-degree view of the customer. It is also a method that tends to capture the experience of the consumers, and gain their trust to remain loyal customers. It is also

Apex american lit Essay - 1645 Words

2.3.8 Practice: Analysis Essay: Independence and Constitutions Practice Assignment English III (2013) Sem 1 (S2605467) Ashley Heaton Points possible: 50 Date: ____________ Assignment Write a literary analysis essay of the U.S. Constitution. Focus on how the Constitution provides liberty for American citizens. Use quotations from the Constitution to support your points. If you choose, you can compare or contrast the U.S. Constitution with the Haudenosaunee Great Law of Peace (the Iroquois Constitution). Your essay should use a basic three-paragraph structure (introductory paragraph with a hook and a thesis, a supporting paragraph, and a concluding paragraph) and should be written in 12-point font with one-inch page margins. For†¦show more content†¦This document lessened some of those issues and attempted to accommodate the requests of all states. However, Elitist framers manipulated the idea of a constitution in order to protect their economic interests and the interests of their fellow white land and slave owning men by restricting the voices of women, slaves, indentured servants and others. The Constitution that was created had a strong central government and weaker state governments. Under the Constitution, Congress was given the power to levy taxes, regulate trade between the states, raise an army, control interstate commerce, and more. A three-branch government was established in which a judicial branch handled disputes in a federal court system, a President headed an executive branch, and a legislative branch. Conversely, the anti-federalists believed in weak central and strong state governments, as the way it was in The Articles of Confederation and believed in strict adherence to the writings of the constitution. Furthermore, the creation of The Constitution caused much debate between the elite and democratic states because they thought that if the Government got all of the power, they would lose their rights. The conflict between the North and South played a major role in the development of this document. The North felt that representation in Congress should be based on the number of total people and South felt that it should be based on number of whites. However, The Three FifthsShow MoreRelatedThe Rhetorical Success Of Food Inc.1539 Words   |  7 Pagesthe government and supported by largely ignorant, apathetic, and captive consumers. This culinary crisis, perpetuated and concealed by agribusiness monopolies, affects everyone. 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Important of Tuition Free Essays

Below is a free essay on â€Å"Importance Of Tuition Reimbursement† from Anti Essays, your source for free research papers, essays, and term paper examples. Importance of Tuition Reimbursement And Adult Learning Education is an important tool for individuals as well as companies. Tuition reimbursement and extra time for adult learning can benefit both an employee and an organization. We will write a custom essay sample on Important of Tuition or any similar topic only for you Order Now Providing tuition reimbursement for employees will promote loyalty, smarter employees who will benefit the company by having employees who are more understanding of profits, inventory, and working with others, as well as create future managerial prospects to better companies as a whole. Loyal employees are a major asset to companies and play a significant role in the success, efficiency, and effectiveness that a company achieves. Loyal employees will go the extra mile to delight customers and are highly motivated in their work. These employees would also resist offers of other jobs and would recommend their company to potential employees† (Prewitt, 2003). By promoting loyalty, employees are more likely to be on time, stay with the company at least until their education is finished and are likely to continue with the company and be promoted. The more motivation and morale employees have from taking advantage of tuition assistance, the better example they will be for other employees and the more other employees will look up to these motivated employees. Motivated employees get others motivated which can lead to higher self-esteem, which can result in higher productivity of the overall company. The more motivated employees are the more work that gets accomplished. Another benefit from companies providing tuition reimbursement for employees is to better the success of the company and to improve the overall performance of the company. â€Å"While employees are attending school, employers get the advantage of new knowledge and innovative ideas put into practice right in the workplace. Employees, in turn, have the opportunity to apply their education to real business situations. And, their educational pursuits may†¦ How to cite Important of Tuition, Papers

How effectively does Priestly portray mankinds cruelty in his play Essay Example For Students

How effectively does Priestly portray mankinds cruelty in his play Essay An Inspector Calls was set before the First World War, but it was released after the Second World War. One of the main reasons for this was that Priestly wanted to give the audience hindsight so they would know what really happens when the characters are discussing ideology beliefs. Priestly also wanted the audience to understand what capitalist think at that time, this way he could ridicule the views of the future that some of the characters have. This way of dramatic irony is used to manipulate the audiences feelings. For example when Mr Birling is discussing war, which is a very sensitive issue, he makes a look of rash prediction which not only makes him untrustworthy it also makes the audience dislike his attitude. At the time of release of An Inspector Calls, there was growing competition from the communist/socialist east, the USSR, which influenced Priestlys socialist views. Some at that time thought that within a 10 years or so the communism and socialism would spread to the western countries. Priestly himself also believed that the lower class in Britain would one day have a revolution and over throw the upper class. The play shows many examples of cruelty dealt to the lower class by the upper class, for example Mr Birling caring more about his reputation that human life. This shows why the socialist should rebel and overthrow their capitalist leaders. Another great influence of his novel is the First and Second World War. Priestly having served through the First World War saw the horrific battles taking place. He also lost most of his friends that he had known before the war started. One of the main signs of the influence is in a speech by the inspector in fire and blood and anguish(Act 3, Page 56). When the First World War broke out, never before had the world see such a horrific war. The fire symbolises the destruction and the havoc cause by the new technology. The blood would symbolise the huge loss of human life. The anguish, which may have been one of Priestly feelings in the war, symbolises the suffering and torments that the men faced in the war. Having lived through the Second World War, it gives Priestly hindsight of the result and devastation of the war. This could also be a prophecy of wars that could come in the future if people do not treat other people fairly. This is a political message that Priestly is try to get through he manipulates the audience into think that if people dont help each other wars will appear. An other possible meaning of this quote is that the inspector is talking about judgement day were individuals will be held accountable for their abuses. Priestly is trying to focus on the wrongs that the capitalist has done, and this is a warning to them, telling them to correct their wrong or face the onsequences. However judgement day may have another interpretation it may be the day where the lower classes rebel against the upper class. Mr Birling is described as a rich businessman who was not born in a wealthy family but worked his way up society. He reflects a person in upper class, but who was not born with wealth instead worked his way up. This shows in several places in the play, one of the most obvious ones is his manners. He seems to be not aware of all the manners that come with his class; instead from time to time he shows manners that are inappropriate. For example he says Thank you to Edna the maid. Another sign is his inappropriate long speeches that he gives out during dinner, which is inappropriate since they are concerning politics and business rather than Sheila and Geralds engagement. Priestly does this to show the audience how selfish that Mr Birling. He is seizing a joyous engagement party of his daughter to boost his reputation by giving ling and tedious speeches. It seems that he cares more about the merging of his company and Geralds mothers company than Gerald and Sheilas happiness. Mr Birling also shows insecurities about his position and how others think of him. For example he tries to impress Gerald by telling him of his possible knighthood, and he hints Gerald to tell that to his mother. This shows Mr Birlings insecurity about the way that others think of him. He wants to boost his reputation by showing others of his possible accomplishment, which would make him look more respectable. This insecurity may have been cause by his past history; he may have been born in a less respectable family. He said, When I was Erics age. They worked us hard in those days and kept us short of cash. (Act one, page 9) This suggests that Birling was born in hard times; a comment, which would certainly hint humble beginnings. Priestly wished to portray Mr Birling as some one that the audience would dislike and distrust. For Birling gives very naive views of the future. He predicts that there isnt a chance of war, however this is certainly wrong, a few years later the Great War broke out and may countries were left in ruins. Birling also comments on the Titanic, which is famous for its sinking. He said, forty-six thousand eight hundred tons New York in five days and every luxury and unsinkable absolutely unsinkable. (Act one, page 7) This is also incorrect, the titanic sank on its maiden voyage, it hit an iceberg and sunk, killing many people on board, another sign of Birlings inaccurate predictions. Another thing Birling predicted was that by 1940 there would be peace everywhere. How ever in 1940 many countries where involved in World War 2. Birling also gives his opinion of how Russia is going to be behind all the other countries. Yet, Russia became not only a very advanced country, and it also became one of the super powers in the world. The winter's tale - A monologue from the play by William Shakespeare EssayThis shows that she is still deceiving herself into thinking that she us a good woman, but deep down she is actually a cold hearted woman who is willing to destroy someones life if the tarnish her reputation. The Inspector acts as a prophetic voice to what will happen in the future. For example the inspector hints the coming of the First World War, the Second World War and also the Russian revolution by saying if men will not learn that lesson, then they will be taught in fire and blood and anguish. In the Russian revolution socialists rose up against their capitalist leaders and overthrew the government. This may be the lesson that Priestly is hinting since the revolutionaries found it necessary to take up arms against their leaders. This is very important for the audience because all the prophecies that the inspector makes seem to come truth. The audience would automatically compare him with Mr Birlings naive guesses. This would gain the trust of the audiences for the inspector because he seems to be a truthful figure. From the play, the Inspector does not act as a normal inspector would, as he does not refrain from giving his opinion, and he would show more respect to the people that he is interviewing. He asks why didnt Birling give extra wages to Eva Smith, this is a very personal question normal inspector would avoid these kinds of questions. His name also suggests that he is a supernatural being, Goole sounds very similar to the word ghoul, and therefore could suggest that the inspector is a supernatural being, a voice from another world. The inspector also represents a voice of socialism; he represents the views of socialism. In his final speak he mention We dont live alone. We are members of one body. We are responsible for each other (Act three, page 56). This is a highly socialist view, and Priestly contrast deliberately what Mr Birling has said about a man has to make his own way has to look after himself (Act one, page 9). Mr Birlings philosophy is a vivid symbol of the capitalist society, which caused the horrific death of Eva Smith, and the Inspectors philosophy symbolises those of a socialist society which people help each other and care for each other. He tells us that we should look after one and another because We are members of one body. This comparison makes the capitalist society appear very selfish and unjust. The inspector acts a person who highlights the cruelty of the Birlings. In the beginning of play the Birlings seem to be a respectable family who dont get into much trouble. However, after the interrogation like questioning by the inspector revealed what the Birlings were really like. The walls that Sheila talks about the Birlings are building represent the deceit that the Birlings. have built around themselves. The Inspector knocks down these walls of deceit to show what the Birlings are really like. He also shows the audience what characters are really like by breaking down the outside facade. One of the last signs of cruelty show in the play is the reaction of the characters when they realize Eva Smith is not really dead. Mr and Mrs Birling are relieved that they are not guilty. They resort back to the old ways. This shows that they only care about themselves since now they will not have to face a public scandal. However they have not listened to anything that the inspector said. On the other have Sheila and Eric have still not forgotten what the inspector said. Sheila says, I tell you youve all sopped (Act 3 page 71). This shows that she has taken in what the inspector has said. Even though she is not guilty any more she still thinks about the other people in the streets. Priestly effectively portrays the cruelty of mankinds through characters such as Mr Birling and Mrs Birling, and how the death of Eva smith was the cause of their cruelty. Also he shows the audience that even though the evidence in front of Mr and Mrs Birling they still denial that they had any part in Eva Smiths death. He uses comparison with the socialist society to show how life could be a mush fairer and better for the common people. Even though this play has a dark tone, it still contains hope. For example Sheila and Eric have a totally different view on this situation than their parents. They feel what the Inspector said was correct and they also felt guilty for causing Eva Smiths death, Eric says and I say the girls thats what matters (Act 3 page 67) from here you can tell that he has stopped caring about his own reputation and started caring about Eva Smith. This could mean that Priestly is hoping the younger generation could escape the capitalist views and accept the socialist ideas.